When a company’s budget is stretched, Public Relations is often the first target for ‘trimming the fat’. We’re at the top of the list when the time comes for cost reductions but we barely even make the list when it’s time to increase spend.
And in a way, we deserve it. Why, you ask?
Because historically, we haven’t been very good at demonstrating how our campaigns can convert strangers into lifelong customers, how we protect our organization from scandal, how we build and maintain brand value, how we change attitudes and behaviors.
Essentially, how we impact the bottom line.
If you’re trying to put together your 2018 budget, and wondering how to justify your request for a bigger budget, this course is for YOU.
If you know you and your team had an awesome year but you’re struggling to find ways to get it down on paper in black and white, this course is for YOU.
If you’ve got a new client who doesn’t fully understand the value of PR, and you need to demonstrate to them how you’re going to measure and evaluate your success, this course is for YOU!
I have spend months researching this, talking to other PR professionals and developing the strategies and tactics outlined below. For the bargain price of $69.99 (offer available until 6th October 2017), you’ll receive the kind of insight an agency would charge you hundreds – maybe even thousands – to get a glimpse of.
So what does the course involve? There are five modules. I have spend MONTHS looking at the best ways for modern PR teams to show off when they’ve succeeded and the strategies you need are just a few clicks away.
So, there you have it.
At midnight on October 6 2017, this price will go up to $99, so don’t delay. For the moment, I’m offering a free PR Measurement template and a 30-minute coaching call as part of the deal – but that can’t stay up there forever (it’s too valuable!)
And if you need even more reassurance that this is a good buy, bear in mind that you are privy to a 30-day no-questions asked money-back guarantee. So, it’s risk free!
21 free PR resources
These tools will help you to create, boost, schedule and measure your next campaign.