Sooner or later, every organization faces a crisis. It can be something relatively minor, like a rogue employee Tweeting something they shouldn’t, or it can be something major that’s causing operational upheaval across your business. Either way, anything that harms your reputation has the potential to harm your bottom line.
Does your organization have an Emergency Response Communications Protocol in place?
Have you got an actionable, up-to-date procedure in place for crisis communications?
I surveyed my subscribers on this recently, and the results revealed that just 19% of you are prepared for a communications crisis.
That leaves an overwhelming 81% of you who could be in for a nasty shock if crisis occurs on your watch. That’s a BIG deal, because your reputation is one of your most valuable assets.
So, what can you do?
Just last year I sat down with a client who was in this exact position. They needed a document versatile enough to cover both small and large scale crises; something they could use to train their teams in crisis management, and a document that would be easy to follow in the event of a live incident. That’s why I created the Emergency Response Communications Protocol. We spent months putting together a lean and nimble crisis communication document.
We weeded out everything that wasn’t necessary, to create a document that will actually work for you when a crisis is breaking Who has the time to leaf through a 120-page policy and procedure document in the middle of a crisis? Answer: No one. That’s why we’ve only included what’s absolutely vital to get you through to the other side with your reputation intact.
And now I’m making it available to you. This document is totally editable – just paste your organisation’s logo on there and make some minor adjustments to fit your requirements, and you’ll have a customised crisis communications document ready for your organisation in less than 15 minutes. It couldn’t be easier.
– A comprehensive communications protocol that you can rely on in a crisis
– An easy-to-follow flowchart outlining responsibilities and actions
– Best practice guidelines for proactive and reactive responses
– A cut-and-paste template for crafting powerful media holding statements
– An initial-action checklist you can tick off in the first three hours of a crisis to make sure all your bases are covered
Companies regularly pay PR agencies THOUSANDS of dollars to put together these protocols. Don’t do it! This document will serve you just as well (or better!) at a price that’s much more budget-friendly. For just $99.95, you can have peace of mind that if a crisis breaks, your team will have a clear procedure to follow that will protect your organisation’s interests.
About the author
Katie Harrington is a Public Relations expert based in Ireland. Her book, Strategic Communications: The Science Behind the Art launched in November 2016. Katie has been involved with crisis response for global brands including Emirates Airline and Allianz, as well as Qatar’s semi-government oil and gas company Nakilat. Follow her on Twitter and Instagram.