5 mistakes Corporate Communications pros keep making

When I had just graduated from college, I thought that working for a big multinational was the dream. That's where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results... right? Since then, I've worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do [...]


100,000 lives saved – thanks to a PR campaign

How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. Never doubt the real-world impact a well-executed Public Relations campaign can have. A PR firm with a relatively small budget [...]

Trump, Farage and post-truth Public Relations

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Today, a man who has never held public office became President of the United States of America. He has been declared bankrupt on a number of occasions. [...]


7 deadly sins of Public Relations redeemed

Backing the Barcelona Principles All the way back in 2010, Public Relations practitioners from more than 40 countries gathered in the capital Catalonia for a think-in on industry issues. Around 140 people attended the conference, hosted by the International Association for Measurement and Evaluation of Communication (AMEC). AMEC is the world’s largest trade body representing [...]