what-is-crisis-management

Crisis Communication: Effective strategies for defusing a crisis

What is crisis management? Crises are inevitable. From operational breakdowns to financial scandals, from servers getting hacked to rogue employees choosing to air their grievances in public, no business or organization can consider themselves immune. Crisis management plans are how companies mitigate against these threats. Investopedia defines crisis management as follows: Crisis management is the identification [...]

key-messages

How to create powerful key messages

What is a key message? Key messages answer the question: “What do we want the public to know about us?” in a nutshell. Key messages are short, memorable phrases that create an emotional narrative around the unique selling point(s) of your product, service or goals. Organisations that fail to define their key messages can be sure [...]