The Ultimate Guide to a Weekend in Morocco

Travellers looking for an exotic weekend away just a stone’s throw from Europe should look no further than Morocco. This North African country is located a mere 15km from Spain across the Strait of Gibraltar, but with Arab, Berber and European influences, it feels like another world. French and Arabic are both widely spoken in […]

7 must-have souvenirs to pick up in Morocco

Morocco is a vibrantly colourful country. From the gorgeous gold-fringed abayas [long loose dresses worn by Muslim women] in pink, teal and blue on sale by the old mosque to the mosaics that adorn many of the buildings, the country never misses an opportunity to transform the blandest of items into something beautiful. Morocco is a ridiculously affordable country […]

‘Millennial’ is not a dirty word

Millennial views: A few weeks ago, I was asked to join the audience of Pat Kenny Tonight, to talk about the impact emigration had on my generation. On the panel were former Fianna Fail Minister Mary O’Rourke, who receives an annual pension of €97,000 and Dragon’s Den star Peter Casey whose lifetime earnings exceed €14 […]

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5 mistakes Corporate Communications pros keep making

When I had just graduated from college, I thought that working for a big multinational was the dream. That’s where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results… right? Since then, I’ve worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do […]

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100,000 lives saved – thanks to a PR campaign

How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. Never doubt the real-world impact a well-executed Public Relations campaign can have. A PR firm with a relatively small budget […]

Reputation Matters: Establishing, maintaining and protecting reputation

In 1981, Joan Jett told the world she didn’t give a damn about a bad reputation. But then, she didn’t have shareholders to answer to. The public perception of a company, institution or governmental body is fundamental to its ability to achieve its objectives. That’s why reputation management is one of the most important functions […]

5 must-do experiences in Istanbul

I’m not going to lie – I was a little bit nervous about my latest trip – a visit to Istanbul. It was only about six weeks after the recent military coup after all. There were very few tourists around during my visit, but there was no trouble at all while I was there. Turkey […]

Trump, Farage and post-truth Public Relations

[convertkit form=4915559] Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Today, a man who has never held public office became President of the United States of America. He has been declared bankrupt on a number […]

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