The press release isn’t quite dead… but we should seriously consider killing it off

It’s time we ended our over-reliance on this dated, ineffective way of getting our messages out. The process of getting a B2B press release out is slow, soul-destroying, and ultimately futile. Outside of big announcements like exciting year-end results, a major new product or a huge recruitment drive, the general public probably doesn’t give a […]

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5 indisputable facts about millennials

Much and more has been written about the heretofore unfathomable generation that came in between Gen X and Gen Z, but for some reason couldn’t just be known as Gen Y. Here, we examine some self-evident truths about the millennial generation, generally thought of as beginning in the early to mid 1980s and ending in […]

Stopover in Dubai: Cheap things to see and do

Dubai is known as a playground for the rich and famous, so it’s no surprise that it’s also perceived as hugely expensive. While Dubai definitely can be hard on your pocket, it doesn’t have to be. If you’ve got a stopover in Dubai and you’re looking for cheap things to see and do, this is the post for you. Whether you’re […]

How to create a B2B Digital Content Strategy

The concept of Content Marketing is still in its infancy, and in large part when we talk about it, we focus on consumer brands.  Today I want to talk a little bit about that the background to B2C Content Marketing, before moving on to talk about how it differs to the even more recently established idea […]

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